How to Communicate Sustainability
w/Beth Vukmanic Lopez of The Vineyard Team
As we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values. This includes purchasing products that are responsibly made and sustainable.
Today, I invited Beth Vukmanic Lopez, the program director for SIP Certified (which stands for Sustainability in Practice), onto the podcast to talk with us about why communicating your sustainability in your marketing is important in ensuring your brand’s economic sustainability.
Beth even lists a few resources on HOW to communicate your sustainability in your various marketing channels!
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