I understand how frustrating it can be to feel like you're spending all of your time on Instagram and not seeing results.

It feels like Instagram changes, updates, or gets new features several times a month, which makes knowing if your marketing strategy will work from week to week a gigantic question mark.

I believe that your marketing success shouldn't be at the whim of the Instagram algorithm, which is why I created a simple framework that helps wine brands market successfully, regardless of platform updates or changes.

With the Instagram Field Guide Course in the Craft & Cluster Community, you’ll gain confidence, knowing that your strategy will get you the results you want!

Here is how the Membership Works

Step ONE

Join the Community

Members get everything they need to grow their Instagram regardless of algorithm changes with live monthly coaching.

Step Two

Build your marketing


Each month, I will teach you an easy-to-use framework that will show you what to post, how to build a community, and drive traffic to your website.

Step three

Get results

Watch your likes, comments, and most importantly your SALES roll in consistently as a result of your amazing Instagram marketing strategy!

I've been there before

When I first started using Instagram to market professionally in 2017, I felt overwhelmed, frustrated, and confused.

I watched a ton of webinars and digital courses on how best to market on Instagram but only learned the hot tactics of the moment rather than a sustainable strategy that would work for me in spite of algorithm changes.

It was SO annoying.

So instead, I began studying wine industry leaders who were kicking ass on Instagram.

As I observed, I developed a strategy, which when implemented resulted in audience growth, higher brand awareness, and SALES.

And most importantly, I felt relief from the overwhelm and frustration I'd had every time I tried to make a post on Instagram and confident that this strategy would work even when Instagram threw an update or change my way.

I want you to feel that way too!

So, I created an online community with monthly live coaching aimed at helping wine brands develop their own Instagram strategy that works for them and not feel so alone.

Most small wine brands don't have a huge marketing budget and so social media often falls on the shoulders of the people who are far too busy to research the latest Instagram trends. You are posting in between your many other duties of making wine, selling wine, and cleaning up after the making and selling of the wine. This course will save you time, help you feel confident about your Instagram strategy, and get you back to doing what you love.

See how creating an instagram strategy using this framework has helped brands just like yours:



“By implementing the strategies we created with Heather on our Instagram, we were able to grow our audience by over 1500 followers in the last year and a half.

Our wine tasting experiences are consistently booked out 2-3 weeks in advance and website traffic is well up, all due to having a consistent strategy on Instagram.

Moreover, we are spending less time worrying about what to post on Instagram and more time making our guests feel welcome and valued.”

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What will you learn in this Membership?

Each monthly coaching call will help you build your strategy and take the mystery and frustration out of Instagram.

Month 1:

Building the Foundation

Identify the purpose of your social media, who your target audience is, and how the Instagram algorithm actually works these days.

Month 2:

Optimizing your Profile for Profits

How to create a profile experience that makes people actually want to follow you.

Month 3:

Your Social Plan

How it all works together, how to never run out of content ideas, and how to build a strong community of hot leads.

Month 4:

Feed Posts that Don't Suck

How to write a caption, create content that is valuable and binge-able, and demystify hashtags.

Month 5:

Stories that Engage

How to use one of the most undervalued features on Instagram to turn your followers into (buying) fans.

Month 6:

Instagram Reels

How to create kickass reels that engage, educate, and entertain (no dancing or pointing necessary)

Month 7:

Instagram Live

Why they are awesome and aren't as scary as you think

Month 8:

Advanced Strategies

How to repurpose and batch your content to work smarter not harder

Month 9:

Insights & Analytics

How to analyze your insights to improve your strategy moving forward

Month 10:

Driving Business With Your Social Content

How to integrate your Instagram into your overall strategy

Bonuses and additional resources

Because I have zero chill and want to see you succeed, Community Members will also receive a free bio audit within 30 days of joining the program, a quarterly content creation group coworking session, exclusive discounts on my services as well as a bundle of resources designed to help you take your marketing game to the next level.

There will be mini-courses and guides on how to take professional photos on your smartphone, 30+ Reels prompts, and exclusive content and interviews with experts. In short, the Craft & Cluster Community is a party you do not want to miss.