I understand what it feels like to feel like you're spending all of your time on Instagram and not see results.

It feels like Instagram changes, updates, or gets new features several times a month, which makes knowing if your marketing strategy will work from week to week a gigantic question mark.

I believe that your marketing success shouldn't be at the whim of the Instagram algorithm, which is why I created a simple framework that helps wine brands market successfully, regardless of platform updates or changes.

With the Instagram Field Guide Course, you’ll gain confidence, knowing that your strategy will get you the results you want!

Here is how the course will go

Step ONE

Understand How



I'll give you a baseline understanding of how instagram works so you know what to do when the platform inevitably changes.

Step Two

Build your marketing


I will teach you an easy to use framework what will show you what to post, how to build a community, and drive traffic to your website.

Step three

Get results

Watch your likes, comments, and most importantly your SALES roll in consistently as a result of your amazing Instagram marketing strategy!

I've been there before

When I first started using Instagram to market professionally in 2017, I felt overwhelmed, frustrated, and confused.

I watched a ton of webinars and digital courses on how best to market on Instagram but only learned the hot tactics of the moment rather than a sustainable strategy that would work for me in spite of algorithm changes.

It was SO annoying.

So instead, I began studying wine industry leaders who were kicking ass on Instagram.

As I observed, I developed a strategy, which when implemented resulted in audience growth, higher brand awareness, and SALES.

And most importantly, I felt relief from the overwhelm and frustration I'd had every time I tried to make a post on Instagram and confident that this strategy would work even when Instagram threw an update or change my way.

I want you to feel that way too!

So, I created an online course aimed at helping wine brands develop their own Instagram strategy that works for them.

Most small wine brands don't have a huge marketing budget and so social media often falls on the shoulders of the people who are far too busy to research the latest Instagram trends. You are posting in between your many other duties of making wine, selling wine, and cleaning up after the making and selling of the wine. This course will save you time, help you feel confident about your Instagram strategy, and get you back to doing what you love.

See how creating an instagram strategy using this framework has helped brands just like yours:



“By implementing the strategies we created with Heather on our Instagram, we were able to grow our audience by over 1500 followers in the last year and a half.

Our wine tasting experiences are consistently booked out 2-3 weeks in advance and website traffic is well up, all due to having a consistent strategy on Instagram.

Moreover, we are spending less time worrying about what to post on Instagram and more time making our guests feel welcome and valued.”

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What will you learn in this course?

Module 1:

Let's Get Started: The Who's, What's, and Why's of Instagram

  • What is the Purpose of your social media?
  • Who is your target audience?
  • The 3 E's of Social Media

Module 2:

Optimizing your Profile for Profits

  • Username & Name Field
  • Bio: Who You Are, Where You Are, CTA
  • Links, Location, & Buttons

Module 3:

Feed Posts that Don't Suck

  • Basics
  • Image, Video, or Carousel?
  • Anatomy of a Caption
  • Account Tags, Location Tags, and Hashtags
  • Instagram Guides

Module 4:

Stories that Engage

  • Basics
  • Engagement Stickers
  • Hacks
  • Instagram Highlights that work for you

Module 5:

Video Content that Converts

  • Instagram Lives (and why they aren't as scary as you think)
  • IGTV (to give major value to your audience)
  • Reels (to engage, educate, and ENTERTAIN)

Module 6:

Let's get down to business: Planning your Content

  • Your Year-at-a-Glance
  • Creating a reasonable posting schedule (name your days)
  • Repurposing Content (work smarter, not harder)
  • Content Categories
  • Content Creation & Batching for High Productivity

Module 7:

Bringing it all Together

  • The Importance of Engaging & Customer Service
  • Insights & Analytics
  • A Case for Professional Photography
  • Smartphone Photography Tips
  • How to make photos of bottles more compelling