My story

Hi there!

My name is Heather Daenitz and I am the founder and photographer of Craft & Cluster, a photography and social media consulting company focusing on brands in the wine industry!

I have worked in the wine industry for over ten years, variously in tasting rooms, cellars, shipping departments, and vineyards. I even have a degree in Viticulture from Oregon State University!

It was while working for a vineyard management company in Santa Barbara County that I rediscovered my love of photography and found a previously unknown interest in social media management.

I was asked to start an Instagram account to showcase the practices of the company and decided that if I was going to do this social media thing, I was going to do it right; opting to only post high-quality, original images that told a story.

After almost two years of photographing and learning everything I could about social media management, I decided it was time I created my own business.

I wanted to help wineries create beautiful imagery that would tell the stories behind their brands. Thus, Craft & Cluster was born!

Now, when I'm not out photographing the amazing people behind some of my favorite wine brands, I'm hangin' in my backyard with my three chickens, two dogs, and hunky husband (who also happens to work in the beer industry... I know, we found each other).

I can't wait to work with you!

Heather Daenitz, photographer of Craft & Cluster, a wine photographer, taking photos in a vineyard in Los Olivos, CA


Chamisal Vineyard

“Craft & Cluster has been a great partner to work with, and Heather has been our go-to for photography services. Her eye for detail and ability to capture the perfect shot in any situation makes her craft shine through in every project we collaborate on.”

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