Unlike other photography & marketing companies, I've been deeply rooted in the wine industry since 2010. This extensive industry experience means that I intimately understand the nuances and intricacies of wine, allowing me to tell your brand's story like no one else can. Craft & Cluster offers both exceptional photography and social media marketing services for wineries under one roof.
Heather Daenitz
Founder | Photographer | Marketing Consultant
📍Santa Barbara County
I am the founder and photographer of Craft & Cluster, a photography and marketing consulting company specializing in brands in the wine industry!
I have worked in the wine industry for over fifteen years, variously in tasting rooms, cellars, shipping departments, and vineyards. I even have a degree in Viticulture from Oregon State University! It was while working for a vineyard management company in Santa Barbara County that I rediscovered my love of photography and found a previously unknown interest in social media management.
I was asked to start an Instagram account to showcase the practices of the company and decided that if I was going to do this social media thing, I was going to do it right; opting to only post high-quality, original images that told a story.
After almost two years of photographing and learning everything I could about social media management, I decided it was time I created my own business.
I wanted to help wineries create beautiful imagery that would tell the stories behind their brands. Thus, Craft & Cluster was born!
Now, when I'm not out photographing the amazing people behind some of my favorite wine brands, I'm hangin' in my backyard with my three chickens, two dogs, and wonderful husband!
In 2025, I was honored to be named the Errazuriz Wine Photographer of the Year for my image “Pinot Noir at Midnight” in the World Food Photography Awards, sponsored by Tenderstem® Bimi® Broccolini.
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Testimonials
Chamisal Vineyard
“Craft & Cluster has been a great partner to work with, and Heather has been our go-to for photography services. Her eye for detail and ability to capture the perfect shot in any situation makes her craft shine through in every project we collaborate on.”
