Episode 21:

Marketing Your Wine, Post-Pandemic

W/Chelsea Boss of SeaBoss Marketing


As restrictions surrounding the pandemic begin easing and we move towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world.


It's no secret that the way we marketed changed drastically during the pandemic. Wholesale marketing was largely put on pause, while e-commerce boomed for many wine brands. In this episode, Chelsea and I discuss how to market on social media, via your email list, your e-commerce platform(s), and in retail. We also touch on what our predictions are going to be for the once-ubiquitous virtual tastings, now that tasting rooms are beginning to open up.


This hour and a half episode is jam-packed with actionable tips for how to stay relevant and adjust your strategy with the times.


Resources mentioned in this episode:



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