Marketing Your Wine, Post-Pandemic
W/Chelsea Boss of SeaBoss Marketing
As restrictions surrounding the pandemic begin easing and we move towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world.
It's no secret that the way we marketed changed drastically during the pandemic. Wholesale marketing was largely put on pause, while e-commerce boomed for many wine brands. In this episode, Chelsea and I discuss how to market on social media, via your email list, your e-commerce platform(s), and in retail. We also touch on what our predictions are going to be for the once-ubiquitous virtual tastings, now that tasting rooms are beginning to open up.
This hour and a half episode is jam-packed with actionable tips for how to stay relevant and adjust your strategy with the times.
Resources mentioned in this episode:
- Episode 2: Mapping Our your Marketing Strategy for the Year
- Social Media Scheduler: Plann That
- Work with SeaBoss Marketing
- Work with Craft & Cluster
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