You should be using Instagram Stories regularly
You may not know this, but Instagram Stories are my absolute favorite part of social media. They are just so much fun! All of my favorite Instagram accounts to follow have banger stories! (Lookin' at YOU @deannacat3, @golden.coil, and @shinewithnatasha!) The problem is, a ton of y'all are sleeping on them!
Never fear though, I'm here to share with you some awesome ways to use Stories. But first, here's why I love stories so much and why you should too:
- Low maintenance: Since they only last 24 hours (unless you're saving them to a highlight), Stories offer you the opportunity to show off your brand voice and personality in a more uninhibited (and, for me, unHINGED) way. This also means you can experiment with your content and see what your audience responds well to in a low-pressure environment.
- Excellent for Engagement: There are a myriad of ways to engage your customers using Instagram Stories, including quizzes and poll stickers, but my favorite feature is how easy it is for your customers to slide into your DMs from stories. This offers you an opportunity to build deeper relationships with them--ultimately leading to more sales.
- Front-and-Center: Stories live at the very top of your customers' News Feeds on Instagram, meaning they are much more likely to see your Stories than they are to see your feed posts. Plus, Stories are simply easier to consume than you feed posts (with the possible exception of Reels).
And if you aren't convinced by my anecdotal ravings, here are a few stats to convince you of the power of Instagram Stories for businesses:
- 70% of users watch Stories daily
- 58% of users say they are more interested in a brand after seeing it in Stories.
- A further 50% of users have visited a website to purchase a product or service after seeing it in Stories.
In short, Stories are the bee's knees and everyone should be using them more.
Every Tuesday this month (what I'm calling Stories Month) we will cover things like: what kinds of content wine brands should be sharing to their Stories, how to use Stories to tell a story (they are called Stories for a reason after all), and ways to give your Stories a little ✨sparkle✨
In the meantime: Start paying attention to which brands or accounts' Stories consistently show up at the top of your feed. Notice what their Stories have in common, and, if you are engaging with them often, think about why. You may start to notice patterns that you can emulate on your own account!