Join me on April 22nd from 9:00 AM to 12:00 PM for a FREE educational webinar, hosted by the fine folks at SIP Certified.
I will be moderating a panel, hilariously entitled Market the SIP Out of It, and will be joined by Katie Bruce of Niner Wine Estates and Michelle Barrera of Enjoy SLO to teach you the latest strategies to get your brand story tightened up and seen on social media.
Plus, you'll get to hear our biggest fails and wins in the marketing arena and what we've learned from them.
Additional panels will be discussing tips for making your tasting room sustainable, sharing the differences between sustainable, organic, and biodynamic farming systems, and teaching how together we can help wine drinkers everyone sip sustainably.
The panel directly after mine will be hosted by Zoo to You, which will be giving us a virtual look at the many adorable critters that impact winegrowing.
Heather is a wine industry veteran with over ten years in various areas of the industry from the tasting room, cellar, shipping to the vineyard. Holding a degree from Oregon State University in Horticulture, with an emphasis in Viticulture and Enology, the wine industry feels like home for her.
While working for a vineyard management company in Santa Barbara County, she rediscovered a love of photography and found a previously unknown interest and skill in social media management. From there she hit the ground running, creating social media stories that strengthened brands and captivated the consumer and created her own agency Craft & Cluster.